CHANNEL STRATEGY

People are created equally. Digital channels are not. There's a reason why Facebook and Twitter and Snapchat exist as different businesses. Their purpose, interface and solutions vary. As a business, you should be treating each differently, along with your web presence, email, and other active channels. We can help you determine which channels to participate in, and if you're already active, how best to utilize these channels for your business needs.

 

CONTENT STRATEGY & DEVELOPMENT

We have a content problem. Daily, millions of videos are being consumed, billions of emails are being sent, and thousands of new web pages are being developed. How do you cut through the clutter? We will work with you to understand what content you can optimize or create to help increase the performance of your digital marketing efforts. We can also aid in the development of such content through our work with accomplished content creators.

ANALYSIS & INSIGHTS

Are your emails generating enough web traffic? Are your Instagram posts driving any business? Is your AdWords campaign executing at its highest potential? We will look at the key performance indicators across your different active channels, as well as the other metrics that help tell the story of the health and success of your digital marketing efforts. We can analyze past or present metrics, and report on the numbers that matter most to your company. We will go above and beyond providing you a simple file with numbers by analyzing the data and sharing insights to help propel you into smarter, optimized digital marketing.

EDUCATION

Don't have a team of people dedicated to digital marketing and not looking for a long term solution? No problem. Whether you want to know how to schedule a Facebook post, use Google Analytics to measure site performance, or get an AdWords campaign up and running, we can provide in-depth tool utilization lessons for you and/or your team.

MONTHLY FLOATER

Just want someone to bounce ideas off of? You can think of us as your friendly digital strategy assistant, being just a phone call away to answer any and all questions you have related to digital marketing. Need a second pair of eyes to review wireframes? Looking for feedback on a digital campaign you are working on with an agency? Having trouble selecting a marketing automation tool? We can act as an objective, strategic lens. This service allows for a monthly set of hours you can use to bounce these questions / ideas / creative to us via email or phone with prompt response from our team.